John Mason Hospital
Film Graphic Portfolio ProjectThe branding and signage design for an imagined hospital was another project created for my United Scenic Artists, Local USA 829, IATSE, union computer artist application.
This hospital branding and signage project demonstrates how a cohesive visual system can translate across environmental graphics, set dressing, and interactive props. The identity was designed to feel contemporary and trustworthy, using secondary marks like the dove icon and medical cross monogram to create recognition and distinction. The system expands across ambulance graphics, wayfinding, elevator wraps, campaign signage, nurse station displays, web graphics, scrubs, badges, and wristbands, balancing brand consistency with the practical needs of a real hospital environment.