Toy Fair 2026

Design | Illustration | Custom Typeface

For Toy Fair 2026, I joined the T3 Expo team to support design and create custom illustrations and a custom typeface. The goal was to retain Toy Fair’s current logo, color system, and scaled circle pattern from past Toy Fair branding, and build a more flexible and playful system that could be further expanded in the future. 

The updated visual system needed to align with both the existing Toy Fair branding and the current Toy Association identity, while being engaging enough to enhance the attendee experience and restrained enough not to overshadow exhibitor toy brands.
this text is displayed in TF PLayce—The custom display typeface designed for toyfair 2026. the font is designed with contextual alternates for a more handmade look and feel.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
AAA BB CC DD EEEEE FFF GG HHH II JJ KK LL MMM NN OO PPP QQ RRR SSS TTT UU VV WWW XX YY ZZ
ÀÁÂÃÄÇÈÉÊËÌÍÎÏÑÒÓÔÕÖÙÚÛÜýŸ
0123456789 .,;:…!? ‘ ’ “ ”@&#+=%/\()[]{}$£€